Unique MSV is a new luxury resort brand designed to offer guests a harmonious blend of modern comfort and natural beauty. I led the full branding process—from visual identity and color palette to typography, brand assets, and digital applications.
The goal was to create a timeless, sophisticated identity that reflects the resort’s values of elegance, innovation, and connection with nature.
The brand identity was designed to extend seamlessly into every guest touchpoint—including premium textiles and everyday essentials. The embroidered towel, featuring the Unique MSV logo, embodies the resort’s commitment to quality, comfort, and sophisticated simplicity.
